Title How to connect the brand to the customer / Richard Michon

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (36 min.) : digital, mono, SWF file, sound, color Series Marketing & management collection. Understanding branding and product specialization in hotels : why and how to brand hotels to maximize their business potential Henry Stewart talks. Marketing & management collection. Understanding branding and product specialization in hotels Contents From differentiation to positioning to branding -- Branding of tangible products and intangible services -- Branding and the promise made to customers -- The brand in the customer's mind -- Brand positioning process -- Differentiated value proposition -- Implementation is the key -- Leadership and corporate culture Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Branding (Marketing) Hotels. branding. hotels (built public accommodations) Branding (Marketing) Hotels Form Streaming video

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