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Book Cover
Streaming video
Author Michon, Richard, (Associate Professor, Ted Rogers School of Management, Ryerson University, Canada)

Title How to connect the brand to the customer / Richard Michon
Published London : Henry Stewart Talks, 2009

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Description 1 streaming video file (36 min.) : digital, mono, SWF file, sound, color
Series Marketing & management collection. Understanding branding and product specialization in hotels : why and how to brand hotels to maximize their business potential
Henry Stewart talks. Marketing & management collection. Understanding branding and product specialization in hotels
Contents From differentiation to positioning to branding -- Branding of tangible products and intangible services -- Branding and the promise made to customers -- The brand in the customer's mind -- Brand positioning process -- Differentiated value proposition -- Implementation is the key -- Leadership and corporate culture
Notes Animated audio-visual presentation with synchronized narration
Title from title frames
Subject Branding (Marketing)
Hotels.
branding.
hotels (built public accommodations)
Branding (Marketing)
Hotels
Form Streaming video