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Book Cover
Streaming video
Author Micheli, Pietro, 1978-

Title American Airlines and Southwest evaluating mission statements / Pietro Micheli
Published London : Henry Stewart Talks, 2023

Copies

Description 1 online resource (1 streaming video file (5 min.) : color, sound)
Series The business & management collection, 2056-4570
Henry Stewart talks. Business & management collection
Summary This case study looks at the (often wasted) potential impact of companies' mission statements, especially in times of change or disruption, through a comparison of American Airlines and Southwest Airlines
Notes Animated audio-visual presentation with synchronized narration
Bite-size case study extracted from the talk: Translating strategy into action
Title from title frames
Subject American Airlines.
Southwest Airlines Co.
SUBJECT American Airlines fast
Southwest Airlines Co. fast
Subject Airlines -- United States -- Management -- Case studies
Employee motivation.
Industrial management.
Mission statements.
Performance -- Management
Strategic planning.
Airlines -- Management
Employee motivation
Industrial management
Mission statements
Performance -- Management
Strategic planning
United States
Genre/Form Case studies
Form Streaming video
Other Titles Translating strategy into action
Translating strategy into action
Translating strategy into action
Translating strategy into action