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E-book
Author Merrifield, Ric, 1966-

Title Rethink : a business manifesto for cutting costs and boosting innovation / Ric Merrifield
Published Upper Saddle River, N.J. : FT Press, ©2009

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Description 1 online resource (212 pages) : illustrations
Contents How the "how" trap is trapping you -- The thinking behind rethinking -- First : identify the "whats" that are truly valuable -- Second : know what you are (and aren't) good at -- Third : make (and break) connections -- Fourth : understand what can (and can't) be predicted -- Fifth : unravel (and follow) the rules -- Revolutionary rethinking at ING Direct -- Rethinking at Eclipse -- Rethinking at Cranium -- Sixth : morph again and again
Summary It's a totally human condition, a trap that ensnares virtually everyone. Just as when we tie a route to a destination so much so that when someone else takes a different route "why are we going this way?" it usually doesn't matter "how" you get there. This "how" trap also takes place at work, people intertwine "how" they do their job with the outcome of "what" they are doing that sometimes obvious decisions are masked, and missed. We know how to focus on process: the how of business. That's why this book shows that we're leaving so much value on the table and that's what this book exposes with vivid examples, while at the same time offering guidance on ways you can take advantage of this new business lens. Business architect Ric Merrifield shows how to rise above the clutter of your "hows" to expose what does and doesn't need attention. You'll learn to identify the activities most critical to success and those that that are borderline, redundant, or even counterproductive. Along the way, Merrifield presents powerful case studies from companies as diverse as ING DIRECT and Eclipse, Amazon.com and Procter + Gamble: firms that have learned how to cut costs, strengthen innovation, and profit from change all at the same time
Notes Print version record
Subject Management.
Strategic planning.
Organizational effectiveness.
New products.
management.
Management
New products
Organizational effectiveness
Strategic planning
Form Electronic book
ISBN 9780137029686
0137029683
9780137031658
0137031653
8131744043
9788131744048
9780137022823
0137022824