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Authors (Last name first) (1-3 of 3)
Mercer, David (David Steuart)
1
1997
Marketing management : text and cases
Czinkota, Michael R.
Cambridge, Mass. : Blackwell, 1997
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MELB
658.8 Czi/Mmt
AVAILABLE
2
1998
Marketing strategy : the challenge of the external environment
Mercer, David (David Steuart)
London ; Thousand Oaks, Calif. : Sage in association with Open University Business School, 1998
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MELB
658.802 Mer/Mst
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3
1997
New marketing practice : rules for success in a changing world
Mercer, David (David Steuart)
London ; New York : Penguin Books, [1997]
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W'PONDS
380.1 Mer/Nmp
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