| Description |
xv, 307 pages : illustrations ; 25 cm |
| Contents |
Pt. 1. The Origin of Implicit Racial Appeals -- Ch. 1. A Theory of Racial Appeals -- Ch. 2. The Norm of Racial Inequality, Electoral Strategy, and Explicit Appeals -- Ch. 3. The Norm of Racial Equality, Electoral Strategy, and Implicit Appeals -- Pt. 2. The Impact of Implicit Racial Appeals -- Ch. 4. The Political Psychology of Implicit Communication -- Ch. 5. Crafting, Conveying, and Challenging Implicit Racial Appeals: Campaign Strategy and News Coverage -- Ch. 6. The Impact of Implicit Messages -- Ch. 7. Implicit, Explicit, and Counter-Stereotypical Messages: The Welfare Experiment -- Ch. 8. Psychological Mechanisms: The Norms Experiment -- Pt. 3. Implications of Implicit Racial Appeals -- Ch. 9. Implicit Communication beyond Race: Gender, Sexual Orientation, and Ethnicity -- Ch. 10. Political Communication and Equality |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Communication in politics -- United States.
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Elections -- United States.
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Political campaigns -- United States.
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Political campaigns -- United States -- History.
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Communication in politics -- United States -- History.
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Elections -- United States -- History.
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United States -- Race relations -- Political aspects.
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| LC no. |
2001275618 |
| ISBN |
0691070709 cased |
|
0691070717 paperback |
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