Title Marketing for growth : handbook three / / Guy McManus & Marcus Powe

Published Edithvale, Vic. : M. Powe, 2010 Black Rock, Vic : Marcus Powe, 2010 ©2010

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Mcm/Mfg		AVAILABLE
W'PONDS	658.8 Mcm/Mfg		AVAILABLE
W'BOOL	658.8 Mcm/Mfg		AVAILABLE

Description 152 pages : colour illustrations ; 21 cm Contents Take a market snapshot -- Design your marketing strategy -- Create your offering for the market place -- Implement, manage and measure your marketing strategy -- Put together your marketing plan Summary Take charge of your marketing - keep up with your customers! The authors believe the essence of marketing can be broken down into two separate but linked questions: 'How do you get someone to continue buying your product?' and 'How do you change someone's behaviour to switch to your product?' Notes Spiral binding Bibliography Includes bibliographical references and index Subject Marketing -- Management. Marketing. Author Powe, Marcus, author ISBN 0980368243 (Trade Paper) 9780980368246

Other Titles Marketing for growth : maintaining or changing customer behaviours

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