| Description |
1 online resource (xv, 115 pages) : maps |
| Series |
Strategic management collection, 2150-9646 |
|
2013 digital library
|
|
Strategic management collection. 2150-9646
|
| Contents |
1. Latinos emerge -- 2. Beyond diversity -- 3. The Latino influence on the U.S. economy -- 4. Latino potential for innovation -- 5. Research results and practical implications -- 6. Leadership and innovation -- 7. Looking to the future, conclusions and recommendations -- Appendix -- About the authors -- Notes -- References -- Index |
| Summary |
This book is a study on how Latino culture in the United States views, defines, and can help lead innovation. Achieving sustainable innovation success is a concept many corporations struggle to attain. The authors have found through their research that very often it is a result of too much effort being directed at processes rather than focusing on the source of innovation--its human capital. Realizing that innovation emanates from human beings and people view innovation differently based on their cultural upbringing, the authors present their findings and recommendations in a practical manner on the fastest growing demographic in the United States |
| Analysis |
innovation management |
|
Latinos |
|
Hispanic professionals |
|
workforce development |
|
human capital |
|
multicultural marketing |
|
diversity |
| Notes |
Part of: 2013 digital library |
| Bibliography |
Includes bibliographical references (pages 109-111) and index |
| Notes |
Online resource; title from PDF title page (BEP, viewed January 25, 2014) |
| Subject |
Hispanic Americans -- Employment -- United States
|
|
Technological innovations -- United States
|
|
SOCIAL SCIENCE -- Discrimination & Race Relations.
|
|
SOCIAL SCIENCE -- Minority Studies.
|
|
Hispanic Americans -- Employment
|
|
Technological innovations
|
|
United States
|
| Form |
Electronic book
|
| Author |
McLaughlin, Gregory C., author
|
|
McLaughlin, Heidi, author
|
| ISBN |
9781606498019 |
|
1606498010 |
|
1306374405 |
|
9781306374408 |
|
