Title Learning aid for use with Basic marketing / E. Jerome McCarthy, William D. Perreault, Robyn L. McGuiggan

Edition First Australasian edition Published Burr Ridge, Ill. : Irwin, 1994

Copies

Location	Call no.	Vol.	Availability
W'PONDS	658.8 Mcc/Bma 1994	Learning aid	AVAILABLE

Description 1 volume (various pagings) : illustrations ; 27 cm Notes To be used with Basic marketing, a managerial approach, 1st Australasian ed Subject Marketing -- Management. McCarthy, E. Jerome Author McCarthy, E. Jerome (Edmund Jerome). Basic marketing, a managerial approach McGuiggan, Robyn L Perreault, William D., Jr. ISBN 0256143161

Other Titles Basic marketing

  Permalink