1. What is intellectual property? -- 2. Developing technology - strategic issues for commercialisation -- 3. Protection of intellectual property -- 4. Enforcement of intellectual property -- 5. Intellectual property management -- 6. Brand management -- 7. Risk management -- 8. Analysing the commercial opportunity -- 9. Corporate governance -- 10. Rewarding staff -- 11. Government grants -- 12. Equity financing -- 13. Initial public offerings -- 14. Negotiation -- 15. Legal structures for commercialisation -- 16. Licensing -- 17. Anti-competition issues -- 18. International dealings -- 19. Other technology transfer issues -- 20. Franchising -- 21. Spin-offs -- 22. Security interest financing and intellectual property -- 23. Valuation of intellectual property -- 24. Royalties -- 25. Taxation -- 26. Public sector issues
Summary
Whilst many works in recent years have addressed the prolific legal developments in respect of intellectual property law, few have described the specific issues stemming from the commercialisation of intellectual property. Providing an analysis of private and public sector settings, Intellectual Property Commercialisation is an innovative and practical work that will provide readers with an understanding of the major principles and approaches to generating revenue from intellectual property
