Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- Persuasive products -- Conclusion : devices and desires
Summary
With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of the industry
