| Description |
1 online resource |
| Contents |
Cover; Praise for The Growth Drivers; Title page; Copyright page; DEDICATION; FOREWORD; INTRODUCTION -- OUR STORY; CONTRIBUTORS; OVERVIEW -- HOW TO NAVIGATE THIS BOOK; Part 1: Understanding the Growth Drivers; Part 2: How to Transform Marketing Capabilities to Drive Growth; Part 3: Sustaining Growth in Practice; Part 1: Understanding the Growth Drivers; Chapter 1 THE GROWTH CHALLENGE; What is Marketing?; The Marketing Capability Challenge; Why Growth Matters; The Role of Marketing; The Role of Marketers; Key Marketing Challenges; The Role of Marketing Capabilities |
| Summary |
The tough challenge of how to drive sustainable, profitable growth is one that is facing organizations large and small, in all sectors and industries, right across the globe. "We live in an environment that is changing hugely. Competition is more challenging, the fusion of media and technology is transforming the relationships between brands and consumers, and brands need to possess a social integrity beyond their economic intent. To continue to deliver results, it is critical that we build up stronger specialist marketing capabilities."Mark Baynes, Global Chief Marketing Officer, Kellogg The |
| Notes |
Title from title screen |
| Bibliography |
Includes bibliographical references |
| Subject |
Market segmentation.
|
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Economic development.
|
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Investments.
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Investments
|
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economic development.
|
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Economic development
|
|
Investments
|
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Market segmentation
|
| Form |
Electronic book
|
| Author |
McEwan, Mhairi.
|
| ISBN |
9781119961185 |
|
1119961181 |
|
9781119961192 |
|
111996119X |
|
9781119961208 |
|
1119961203 |
|
1119953316 |
|
9781119953319 |
|
1283337754 |
|
9781283337755 |
|
9786613337757 |
|
6613337757 |
|
