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Book Cover
Book
Author McColl, Rod, 1957-

Title Services marketing : a managerial perspective / Rod McColl, Bill Callaghan, Adrian Palmer
Published Sydney : McGraw-Hill, 1998

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  658.8 Mcc/Sma  AVAILABLE
 MELB  658.8 Mcc/Sma  AVAILABLE
 MELB  658.8 Mcc/Sma  AVAILABLE
Description xii, 532 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index
Audience Tertiary students
Subject Service industries -- Marketing.
Customer services.
Author Palmer, Adrian.
Callaghan, Bill.
ISBN 0074702572 :