| Description |
1 online resource (1 online resource) : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
A plane flies overhead. As if on automatic pilot, Gidon Novick glances out of his second floor office window. In reality, he doesn't really notice the plane. His thoughts are elsewhere. He is planning: considering possibilities, ideas that could work for either kulula.com or British Airways Comair. 'We are always trying to improve our service and stay true to our brands, ' he says. Novick is a visionary, an ideas man. He and Eric Venter are joint Chief Executive Officers of Comair. Comair is the umbrella company for the premium market airline, British Airways Comair and the low-cost airline, kulula.com. While they have two polar opposite brands in their stable, they have so far managed to stay true to both of them. This case study discusses this topic |
| Notes |
Originally Published in: Krost Maunder, page (2007). BA Comair/Kulula.com - Getting the Balance Right? WBS-2007-6. Johannesburg: The Case Centre, Wits Business School |
|
Online resource; title from home page (viewed on April 28, 2016) |
| Subject |
Comair Limited.
|
| SUBJECT |
Comair Limited fast |
| Subject |
Brand name products -- Management -- Case studies
|
|
Branding (Marketing) -- Case studies
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Brand name products -- Management
|
|
Branding (Marketing)
|
| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| ISBN |
9781473966390 |
|
1473966396 |
|
