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Authors (Last name first) (1-3 of 3)
Massingham, Lester
1
2018
Essentials of marketing management
Lancaster, Geoffrey, 1938- author.
Second edition
Abingdon, Oxon ; New York, NY : Routledge, 2018
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2
2010
Essentials of Marketing Management
Lancaster, Geoffrey
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Electronic Resources
3
1996
Strategic marketing planning and evaluation
Lancaster, Geoffrey, 1938-
London : Kogan Page, 1996
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MELB
658.802 Lan/Smp
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