| Description |
1 online resource |
| Series |
International series in advanced management studies |
|
International series in advanced management studies.
|
| Contents |
INTRODUCTION -- PART I: A Definition of Art & Business -- Art & Business -- Systematic Literature Review in the Field of Art & Business -- PART II: A Detailed Analysis of the Main Lines of Research in Art & Business -- Art & Business A Relational Model -- Art & Corporate Social Responsibility -- Art & Communication -- Art & Cross-Cultural Business -- Art & Cross-Cultural Business -- Art & Consumer Perception -- DISCUSSION & CONCLUSION |
| Summary |
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study |
| Bibliography |
Includes bibliographical references |
| Subject |
Arts -- Management.
|
|
Management.
|
|
Arts.
|
|
management.
|
|
The arts: general issues.
|
|
Management & management techniques.
|
|
Art -- General.
|
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Business & Economics -- Management.
|
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Arts
|
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Arts -- Management
|
|
Management
|
| Form |
Electronic book
|
| ISBN |
9783030517694 |
|
3030517691 |
|
