| Description |
1 online resource (225 pages) |
| Contents |
What are health risk messages? -- History of health risk messages : fear appeal theories from 1953 to 1991 -- Putting it all together : the extended parallel process model -- Useful concepts from other theories -- Starting out the right way : formative research -- The risk behavior diagnosis scale -- Out of the tower and into the field -- Data collection -- Data analysis -- Getting the message out |
| Summary |
Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for prac |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Health promotion.
|
|
Health risk assessment.
|
|
Health attitudes.
|
|
Attitude to Health
|
|
Health Promotion
|
|
Health Status Indicators
|
|
Health attitudes
|
|
Health promotion
|
|
Health risk assessment
|
| Form |
Electronic book
|
| Author |
Meyer, Dr. Gary
|
|
Martell, Dr. Dennis P
|
| ISBN |
9781452264394 |
|
1452264392 |
|
9781452233239 |
|
1452233233 |
|
