| Description |
xvi, 194 pages ; 22 cm |
| Contents |
Pt. I. Basic Concepts of Literary Publicity -- Ch. 1. Advertising, Marketing, and Publicity -- Ch. 2. Public Relations - An Overview -- Ch. 3. Choosing a Publicist -- Ch. 4. Evaluating Your Book -- Ch. 5. Evaluating Your Resources -- Ch. 6. Budgeting Your Plan -- Ch. 7. Setting Realistic Goals -- Ch. 8. Media - An Overview -- Ch. 9. Different Types of Media -- Pt. II. Practical Matters -- Ch. 10. Bringing the Elements Together -- Ch. 11. Research Tools -- Ch. 12. The Internet - An Introduction -- Ch. 13. A Pull-Out Section -- Ch. 14. Giving the Good Interview -- Ch. 15. Helpful Hints for Authors -- Pt. III. A Sample Publicity Plan -- Ch. 16. A Real-Life Publicity Plan |
| Notes |
Includes index |
| Subject |
Authorship -- Marketing.
|
|
Books -- Marketing.
|
| LC no. |
2001023114 |
| ISBN |
0766831132 |
|
