| Description |
1 online resource : text file, PDF |
| Contents |
Not All Claps and Cheers- Front Cover; Not All Claps and Cheers; Title Page; Copyright Page; Dedication; Contents; List of figures; List of tables; About the editors; FranÃois Maon; Adam Lindgreen; Joñlle Vanhamme; Robert J. Angell; Juliet Memery; About the contributors; Helena Ahola; Sari Alatalo; James Barry; Yoann Bazin; Michael Billig; Marcel Bogers; Alexander Brem; Carla Canestrari; Valerio Cori; Danielle J. Deveau; Margherita Dore; Hershey H. Friedman; Linda Weiser Friedman; Matthew Gorton; Sandra GraÃa; Rob Hecker; Trine Heinemann; Marc JÃÞrvinen; Roger J. Kreuz; Nicholas A. Kuiper |
|
Nadia B. MaiolinoAngela Martin; Eeva-Liisa Oikarinen; Daryl Peebles; Barbara Plester; Daniel Putz; Tabea Scheel; Elena Tavella; John White; Katharina Wolf; Rebecca Scott Yoshizawa; Foreword and acknowledgment; Humor, business, and society; From society to business: humorâ#x80;#x99;s use and roles in activist movements; From business to society: humorâ#x80;#x99;s use and roles in marketing, corporate communications, and public relations; Society within business: humorâ#x80;#x99;s use and roles in the workplace and in organizations; Closing remarks; References; PART 1: Humor, business, and society |
|
Chapter 1.1: Positive psychology: humour and the virtues of negative thinkingThe science of positive psychology; Humour and ideological positivism; Attempting to distinguish between positive and negative humour; Ignoring contradictions; Humourless writing; References; Chapter 1.2: Friedman and Tocqueville walk into a bar. . .: deciphering the business and society discourse; Milton Friedman walks into a bar. . .; And sees Tocqueville in a dark corner. . .; Concluding on a drift: from business and society to business in society; References |
|
PART 2: From society to business: humorâ#x80;#x99;s use and roles in activist movementsChapter 2.1: How to take the joke: strategic uses and roles of humor in counter-corporate social movements; Introduction; Theories of humor; Humor and social movements; Uses and roles of humor in CCSMs: a dual framework; Movement-level strategic roles of humor in CCSMs; Individual-level, psychological roles of humor in CCSMs; Discussion: humor as a double-edged sword for CCSMs; References; Chapter 2.2: Clowning around: a critical analysis of the role of humor in activistâ#x80;#x93;business engagement; Introduction |
|
Activistâ#x80;#x93;business engagementThe role of humor in business communication; The use of humor in activism; Method; The West Australian Anti-Nuclear Movement (WA ANM); Findings; Cultural differences in humor use and appreciation; The role of humor in activistâ#x80;#x93;business engagement; Discussion; Conclusions; Limitations; References; PART 3: From business to society: humorâ#x80;#x99;s use and roles in marketing, corporate communications, and public relations; Chapter 3.1: A typological examination of effective humor for content marketing; Introduction; Method |
| Summary |
"Scholars from various disciplines have studies humor since antiquity. Yet, over the centuries, these researchers also have struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions. On the one hand, humor can cause others to like the humorous source more, attract regard, ease conversations, promote expression and the exchange of ideas, introduce new topics of discussion, or smooth interactions. On the other hand, in aggressive forms, humor can halt verbal interactions, modify the usual rules of conversation, communicate critiques, or contribute to create subversive environmentsNot All Claps and Cheers: Humor in Business and Society Relationships is an original research anthology that consider different angles from which to address the use of humor by individuals, groups and business actors in their interactions within, around, and across organizations - that is, at the interfaces of business and society. Accordingly, the research anthology is organized in four sections - Humor, Business and Society, From Society to Business: Humor's Use and Roles in Activist Movements, From Business to Society: Humors Use and Roles in Marketing, Corporate Communication and Public Relations and Society Within Business: Humors Use and Roles in the Workplace and Organizations. This ground-breaking research anthology draws on material from marketing, communications, human resources and stakeholder theory to throw light on this poorly understood facet of human business behaviour."--Provided by publisher |
| Subject |
Managerial economics.
|
|
Managerial economics
|
| Form |
Electronic book
|
| Author |
Lindgreen, Adam, editor
|
|
Vanhamme, Joelle, editor
|
|
J. Angell, Robert, editor
|
|
Memery, Juliet, editor
|
| ISBN |
9781315277288 |
|
131527728X |
|
