Introduction: winning at the value frontier of the future -- The power to change everything -- Embracing our biggest innovation challenges -- Selecting the future with big questions -- Free your mindset -- Future-proofing your leadership -- Building future first DNA into Etsy, Apple, and Nike -- The value of future first talent strategies -- Multiplying your impact through ecosystem partnerships -- Epilogue: future first in the era of backwards politics
Summary
"Future First is a practical guide for any business leader who wants to build, expand, or reinvent their company by finding new value in global challenges. Traditional companies often view issues like income equality, global warming, and resource scarcity as "problems." By contrast, future first leaders understand them as opportunities, as innovation challenges". --Provided by publisher's website
