| Description |
1 online resource (410 pages) |
| Contents |
Cover; Half Title; Title Page; Copyright Page; ABOUT THE EDITORS; Table of Contents; Dedication; List of Contributors; List of Reviewers; List of Abbreviations; Acknowledgment; Foreword; Preface; Introduction; PART I: Green Marketing Practices: Different Perspectives; Chapter 1: Green Marketing: The Next Marketing Revolution; Chapter 2: Green Pricing: The Journey Until Now and the Road Ahead; Chapter 3: Green Consumerism: Study of Academic Publications in Scientific Journals Indexed in the Web of Science and Scopus; Chapter 4: Green Consumer Behavior |
|
Chapter 5: Green Practices for Green(er) Living: The Road AheadChapter 6: Determinants of Consumer Purchase Intention for Solar Products in Varanasi City; Chapter 7: Environmentally Conscious Consumer Behavior and Green Marketing: An Analytical Study of the Indian Market; Chapter 8: Empirically Examining Green Brand Associations to Gain Green Competitive Advantage through Green Purchasing Intentions; PART II: Sustainability Aspects of Green Marketing; Chapter 9: Sustainable Green Marketing: A Trend of Consumerism |
|
Chapter 10: Analyzing Long-Term Benefits in the Face of Higher Upfront Costs for Green Affordable Housing: A Study of Ghaziabad, UP (India)Chapter 11: Innovation in Green Practices: A Tool for Environment Sustainability and Competitive Advantage; Chapter 12: Communicating Sustainability and Green Marketing: An Emotional Appeal; PART III: Ecological Dimensions of Green Consumer Behavior; Chapter 13: Eco-Awareness: Imbibing Environmental Values in Consumers; Chapter 14: Environmental Marketing and Education |
|
Chapter 15: Going Green: Toward Organic Farming and a Plastic-Free Eco-Friendly LifestyleChapter 16: Effective Utilization of Renewable Biomaterials for the Production of Bioethanol as Clean Biofuel: A Concept Toward the Development of Sustainable Green Biorefinery; Index |
| Summary |
"This new volume, Green Consumerism: Perspectives, Sustainability, and Behavior, provides a holistic understanding that states the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in this volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. The information presented here will be valuable for researchers and academicians working in the field of green marketing, green products, and environment awareness and protection. Corporate executives also will find this volume a rich source as it will help them expand their awareness and penetration in this arena. This volume will be useful for students undertaking Corporate Social Responsibility, Marketing Management, Retail Management, Architectural design, Office Management, Market Research, Environment Awareness, to name a few."-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Green marketing.
|
|
Consumption (Economics) -- Environmental aspects
|
|
Environmental responsibility.
|
|
Consumption (Economics) -- Environmental aspects
|
|
Environmental responsibility
|
|
Green marketing
|
|
Verbraucherverhalten
|
|
Umweltbewusstsein
|
|
Nachhaltigkeit
|
|
Marketing
|
| Form |
Electronic book
|
| Author |
Duhan, Punita
|
| ISBN |
9781351138031 |
|
1351138030 |
|
9781351138048 |
|
1351138049 |
|
