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Book Cover
Author Makower, Joel, 1952-

Title Beyond the bottom line : putting social responsibility to work for your business and the world / Joel Makower and Business for Social Responsibility
Published New York : Simon and Schuster, [1994]


Location Call no. Vol. Availability
 MELB  658.408 Mak/Btb  AVAILABLE
Description 335 pages : illustrations ; 24 cm
Contents Taking care of business -- The birth of a notion -- The new leadders -- Beyond the bottom line -- Forces of rchange -- The greening of the bottom line -- The workable workplace -- Thinking corporately, acting locally -- A global vision
Summary Practices that benefit employees, communities, and the environment aren't just good deeds - they're good business decisions that have a direct and lasting impact on the bottom line. Moreover, consumers are beginning to factor the way a company does business into their purchasing decisions. Companies across the nation, whether they make ice cream or engine blocks, are recognizing that in order to create and sustain economic opportunity and reap the rewards of a good reputation, they must put their policies where their principles are. The leaders of this new business vision have learned what works - and what doesn't - through years, sometimes decades, of experience and experimentation
Beyond the Bottom Line distills the firsthand insight and wisdom of CEOs and other corporate leaders from dozens of enterprises, such as Freddie Mac, Reebok, Fel-Pro, South Shore Bank, and Timberland, to provide a definitive guide to this brave new world. Whether you run a company or just work for one, you'll find here abundant inspiration and examples of how businesses can safeguard the environment and improve the lot of their employees, their communities, and the world beyond while ensuring their own long-term profitability
Analysis Corporate citizenship
Notes Includes index
Subject Social responsibility of business -- United States.
Success in business -- United States.
Green movement -- United States.
Author Business for Social Responsibility (Organization)
LC no. 94030058
ISBN 0671883259 :