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Title Cultural psychology / guest editors, Durairaj Maheswaran, Sharon Shavitt
Published Mahwah, New Jersey : Lawrence Erlbaum Associates, Publishers, 2000
Online access available from:
ProQuest Ebook Central    View Resource Record  

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Description 1 online resource : illustrations
Series Journal of consumer psychology : the official journal of the Society for Consumer Psychology ; volume 9, number 2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology ; v. 9, no. 2
Contents Issues and new directions in global consumer psychology / Durairaj Maheswaran and Sharon Shavitt -- Additivity versus attenuation : the role of culture in the resolution of information incongruity / Jennifer L. Aakerand Jaideep Sengupta -- Effects of brand local and nonlocal origin on consumer attitudes in developing countries / Rajeev Batra -- Cultural and situational contingencies and the theory of reasoned action : application to fast food restaurant consumption / Richard P. Bagozzi [and others] -- Alternative modes of self-construal : dimensions of connectedness-separateness and advertising appeals to the cultural and gender-specific self / Cheng Lu Wang [and others] -- Adapting Triandis's model of subjective culture and social behavior relations to consumer behavior / Julie Anne Lee
Bibliography Includes bibliographical references
Notes Online resource; title from PDF title page (EBSCO, viewed December 31, 2014)
Subject Consumer behavior.
Consumption (Economics) -- Psychological aspects
Social psychology.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Organizational Behavior.
Consumer behavior.
Consumption (Economics) -- Psychological aspects.
Social psychology.
Form Electronic book
Author Maheswaran, Durairaj, 1952-
Shavitt, Sharon.
Society for Consumer Psychology.
ISBN 0203764943
113506525X
9780203764947
9781135065256