| Description |
1 online resource (xii, 250 pages) : illustrations (chiefly color) |
| Series |
Springer proceedings in business and economics, 2198-7254 |
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Springer proceedings in business and economics. 2198-7254
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| Contents |
Intro -- Preface -- Contents -- Contributors -- Digitalization in Business -- The Potential of a Large IT Service Company for Digitization in the German Healthcare Market -- 1 Introduction -- 2 Problem Definition -- 3 Governmental and Statutory Framework -- 4 Stakeholders -- 5 Segmentation -- 6 Development -- 7 Challenges -- 8 Case Studies: Oscare Connect, Digital Health Applications and Cloud Services -- 9 Perspective -- References -- Development and Deployment of a Digital Customer Loyalty Program in Two Shopping-Centers -- 1 Introduction and Theory |
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2 Case Study-Development of a Loyalty Program -- 3 Solution Approach via Loyalty Program -- 4 Results and Discussion -- 5 Conclusion, Limitations and Further Research -- References -- The Transformation Process of an IT Service Provider in the Public Health Insurance Sector -- 1 Introduction -- 2 Approach -- 2.1 ITt Service Catalog -- 2.2 Service Request Management -- 2.3 Service Teams -- 2.4 IT Service Management Processes -- 2.5 Configuration Management Database -- 2.6 Provider Management -- 2.7 Cost Excellence -- 3 Results -- 3.1 IT Service Catalog -- 3.2 Service Request Management |
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3.3 Service Teams -- 3.4 IT Service Management Processes -- 3.5 Configuration Management Database -- 3.6 Provider Management -- 3.7 Cost Excellence -- 4 Conclusion -- 4.1 IT Service Catalog -- 4.2 Service Request Management -- 4.3 Service Teams -- 4.4 IT Service Management Processes -- 4.5 Configuration Management Database -- 4.6 Provider Management -- 4.7 Cost Excellence -- References -- Digital Transformation of Small and Medium-Sized Businesses -- 1 The Importance of Digital Transformation -- 2 Research and Research Results -- 3 Conclusion -- References |
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Telemedicine During Pandemic in Georgia -- 1 Introduction -- 2 The Essence of the Telemedicine -- 3 The Development of the Telemedicine in Georgia -- 4 The Factors Which Aggravated the Development of the Telemedicine in Georgia -- 5 Telemedicine During the Pandemic in Georgia -- 6 Conclusions -- 7 Recommendations -- References -- Digitization to Increase Efficiency of SMEs in Georgia -- 1 Introduction -- 2 The Impact of the Covid-19 Pandemic on Small and Medium-Sized Businesses in Georgia |
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3 Digital Transformation and Experience of EU Countries SMEs Increasing Competitiveness Using Digital Technologies -- 4 Digitization Processes to Increase Efficiency of SMEs in Georgia -- 5 Conclusion -- References -- Problems of e-commerce in the Field of Garments and an Increase in the Volume of Returns of Goods on This Basis -- 1 Introduction -- 2 The Main Features of e-commerce in the Apparel Sector -- 3 Goods Return Statistics -- 4 Inventions for Remote Adjustment of Shrouds -- 5 Conclusion -- References -- Digitalization in Society |
| Summary |
This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics |
| Notes |
International conference proceedings |
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Online resource; title from PDF title page (SpringerLink, viewed December 8, 2023) |
| Subject |
Information technology -- Management -- Congresses
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Business information services -- Congresses
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Business information services.
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Information technology -- Management.
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| Genre/Form |
proceedings (reports)
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Conference papers and proceedings.
|
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Conference papers and proceedings.
|
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Actes de congrès.
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| Form |
Electronic book
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| Author |
Geibel, Richard C., editor
|
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Machavariani, Shalva, editor
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| ISBN |
9783031456015 |
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3031456017 |
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