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Book Cover
E-book
Author Mackellar, Jo

Title Event Audiences and Expectations
Published Hoboken : Taylor and Francis, 2013

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Description 1 online resource (182 pages)
Series Routledge Advances in Event Research Series
Routledge advances in event research series.
Contents Cover; Event Audiences and Expectations; Title Page; Copyright Page; Dedication; Table of Contents; List of illustrations; Foreword; Preface; Acknowledgements; 1 Event audiences; Introduction; The event and the audience; Types of events; Audience engagement; Case study: Swell Sculpture Festival; Understanding audience expectations; Conclusion; 2 Theoretical perspectives: psycho/social theory for event audiences; Introduction; Case study: the Bluesfest journey; Psycho/social theory; Psychological determinants of visitors at events; Social determinants of visitors at events
Returning audiences -- 'coming home'Conclusion; 3 Theoretical perspectives: leisure, travel and consumer behaviour; Introduction; Leisure theory and participation; Recreational travel; Special interest tourism; Event-based travel; The event location; Consumer behaviour; Conclusion; 4 Events and their audiences; Introduction; Art, music and entertainment; Traditional cultural events; Hybrid or fusion events -- modern cultural; Recreational events; Sport events; Conclusion; 5 Serious participation; Introduction; Serious and casual leisure; Case study: Wintersun Festival; The SERPA model
Social characteristics of serious participants -- 'it's what we do, and love it'Personal characteristics of serious participants; Consumer behaviours of serious participants; Leisure and recreation behaviours of serious participants; Travel behaviours of serious participants; Conclusion; 6 Managing audience behaviour; Individual behaviour; Crowd behaviour; Case study: Madrid Music Festival; Hooliganism; Management implications; Conclusion; Introduction; 7 Managing event networks; Introduction; Managing a network of stakeholders; Managing the location and destination
Managing a network of audiencesCase study: The FIA World Rally Championship; Meeting expectations; Conclusion; 8 Marketing events to audiences; Introduction; Audience segmentation; Social network strategies; Relationship strategies; Branding strategies; Case study: branding an arts festival; Partnership marketing; The final mix; Conclusion; 9 Government policy and public participation; Introduction; Strategic planning of events; Providing incentives and funding policies and programmes; Developing and managing large-scale events; Case study: Singapore Arts Festival
Developing new special interest eventsBidding for major events; Developing an event portfolio; Monitoring event success; Conclusion; 10 Implications and new research; Introduction; Academic research; Issues in research design at events; Government research; Industry development; The basis for future research; Conclusion; Bibliography; Index
Summary Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement. The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 interna
Notes Print version record
Form Electronic book
ISBN 9781136225390
1136225390