| Description |
xxiii, 582 pages : colour illustrations ; 28 cm |
|
regular print |
| Contents |
PART 1: INFORMATION SYSTEMS IN BUSINESS -- 1. Competing in the Information Age -- 2. Connectivity -- 3. E-business and mobile business -- 4. Decisions and processes -- PART 2: ESSENTIALS OF INFORMATION SYSTEMS -- 5. Technical fundamentals -- 6. Systems development and project management -- 7. Managing enterprise architecture -- PART 3: ENTERPRISE INFORMATION SYSTEMS -- 8. Databases and business intelligence -- 9. Supply chain management and customer relationship management -- 10. Enterprise resource planning and collaboration systems -- PART 4: BUSINESS AND TRANSFORMATION -- 11. Ethics, privacy and information security -- 12. Future trends |
| Summary |
This book took the US market by storm in its first edition thanks to cutting edge content and an unparalleled range of technical resources. Australian and New Zealand academics have optimised the text for the global and local environment whilst retaining its content and technology strengths. The Baltzan and Phillips approach firstly discusses various business initiatives and secondly outlines how technology supports those initiatives. The premise for this unique approach is that business initiatives drive technology choices in a corporation. This approach takes difficult and often intangible MIS concepts and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business whether they major in operations management, manufacturing, sales or marketing. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organisation |
| Analysis |
Australian |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business -- Computer programs.
|
|
Electronic commerce.
|
|
Industrial management -- Data processing.
|
|
Information technology -- Management.
|
| Author |
Blakey, Peter, author
|
|
Lynch, Kathy, 1950- author
|
| ISBN |
1743070551 |
|
9781743070550 |
|
