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Author Luttrell, Regina, 1975- author

Title Social media : how to engage, share, and connect / Regina Luttrell
Published Lanham : Rowman & Littlefield Publishers, [2015]
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  


Description 1 online resource (xiii, 245 pages) : illustrations
Contents pt. I THE ADVANCEMENT OF AN INDUSTRY -- ch. One The Four Quadrants of Public Relations -- ch. Two The Evolution of Social Media -- ch. Three Status: "It's Complicated" -- pt. II FORMULATING A STRATEGY: SOCIAL MEDIA TOOLS USED BY PUBLIC RELATIONS PRACTITIONERS -- ch. Four Social Press -- ch. Five Sharing Expertise -- ch. Six Social Networks -- ch. Seven Photo Sharing -- ch. Eight Video -- ch. Nine Crisis Management on the Social Sphere -- ch. Ten Rules of Engagement: Developing an Effective Social Media Policy for Your Company and Employees -- ch. Eleven Online Media Centers in a Connected World -- ch. Twelve Measuring Social Media's Impact and Value -- pt. III THE SOCIAL MEDIA PLAN -- ch. Thirteen The Roadmap to Success: Developing a Social Media Plan
Summary "This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals"--Provided by publisher
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Online social networks.
Public relations.
Social media.
Form Electronic book
ISBN 1442226137 (electronic book)
9781442226135 (electronic book)