<P style="tab-stops:right 14pt left 24pt;"><a id="-dx-frag-EndFragment"></a><span>Preface</span></p><p style="tab-stops:right 14pt left 24pt;"><span>Introduction. "But I Already Know Social Media"</span></p><p style="tab-stops:right 14pt left 24pt;"></p><p style="tab-stops:left 72pt;"><span style="font-weight:bold;">Part I. The Advancement of an Industry</span></p><p style="tab-stops:left 36pt;"><span>1. The Four Quadrants of Public Relations</span></p><p><span>2. The Evolution of Social Media</span></p><p style="tab-stops:left 36pt;"><span>3. Status: "It's Complicated"</span></p><p style="tab-stops:left 36pt;"></p><p style="tab-stops:left 72pt;"><span style="font-weight:bold;">Part II. Strategic Planning: Public Relations and Social Media</span></p><p><span>4. The Road Map to Success: Developing a Social Media Plan</span></p><p><span>5. Contemporary Media Relations</span></p><p><span>6. Content Creation and Curation</span></p><p><span>7. Visual Content on the Social Sphere</span></p><p><span>8. Social Media Channels</span></p><p><span>9. "Sticky" Social Media</span></p><p><span>10. Measuring Social Media's Impact and Value</span></p><p></p><p style="tab-stops:left 72pt;"><span style="font-weight:bold;">Part III. Strategic Management: Public Relations and Social Media</span></p><p><span>11. Social Media Ethics</span></p><p><span>12. Crisis Management on the Social Sphere</span></p><p><span>13. Rule of Engagement</span></p><p><span>14. The Future of PR and Social Media</span></p><p></p><p><span>Appendix A: Public Relations and Social Media Planning Template </span></p><p><span>Appendix B: Social Media Audit</span></p><p><span>Appendix C: Resources in Public Relations and Social Media</span></p><p><span>Appendix D: Social Media Guidelines Template</span></p><p><span>Glossary</span></p><p></p>
Notes
Includes index
Bibliography
Includes bibliographical references and index
Notes
Online resource; title from PDF title page (EBSCO, viewed August 18, 2021)
