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Book Cover
E-book
Author Cochran, Sara L

Title Direct Selling A Global and Social Business Model
Published New York : Business Expert Press, 2021

Copies

Description 1 online resource (176 p.)
Series Issn Ser
Issn Ser
Contents Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Testimonials -- Foreword -- Acknowledgments -- Introduction -- Chapter 1: Entrepreneurial Underpinnings of Direct Selling -- Chapter 2: Direct Selling-From Camels to Cyberspace -- Chapter 3: Direct Selling Distributor Compensation Plans -- Chapter 4: Ethics and Compliance in Direct Selling -- Chapter 5: Direct Selling in the Global Marketplace -- Chapter 6: On the Benefits of Direct Selling -- Chapter 7: Opportunities and Challenges in Direct Selling -- About the Authors -- Index -- Adpage -- Backcover
Summary Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable busi
Analysis Business
Business & Economics
Notes Description based upon print version of record
Subject Direct selling.
Direct marketing.
Direct marketing
Direct selling
Form Electronic book
Author Coughlan, Anne T
Crittenden, Victoria L
Crittenden, William F
Ferrell, Linda K
Ferrell, O. C
Luce, W. Alan
Peterson, Robert A
ISBN 1637421141
9781637421147