Description |
1 online resource (xx, 408 pages) |
Contents |
The pharmaceutical industry -- The biotechnology industry -- Generics and biosimilars -- The global pharmaceutical industry -- The demand for pharmaceuticals -- The demand for pharmaceuticals in major international markets -- Pharmaceutical prices -- Economic evaluation of new drugs -- Pricing pharmaceuticals in a world environment -- Pharmaceutical marketing -- Patent protection -- Drug approval process in the United States -- Pharmaceutical regulation in the European Union -- Pharmaceuticals and public policy : a look ahead |
Summary |
Pharmaceutical Economics and Policy provides comprehensive discussions on a wide range of pharmaceutical economics and policy issues. This third edition re-examines ongoing issues such as industrial organization, R & D and innovation, competition and pricing, intellectual property and regulation. It also includes a number of new topics, such as the nascent biosimilar sector, globalization of supply chain, value-based pricing, evolving reimbursement landscape, and the emerging pharmaceutical market in large, developing economies such as China and India |
Bibliography |
Includes bibliographical references and index |
Notes |
Vendor-supplied metadata |
Subject |
Pharmaceutical industry
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Pharmaceutical industry -- Government policy
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Economics, Pharmaceutical
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Public Policy
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Drug Industry
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Marketing -- economics
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Drug Approval
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BUSINESS & ECONOMICS -- Industries -- General.
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Pharmaceutical industry
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Pharmaceutical industry -- Government policy
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Form |
Electronic book
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Author |
Lu, Z. John (Zhong John), author.
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ISBN |
9780190623791 |
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0190623799 |
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