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Book Cover
E-book
Author Laverty, Michael, author

Title Entrepreneurship / senior contributing authors Michael Laverty, Chris Littel
Published Houston, Texas : OpenStax, Rice University, 2020-
Original publication date 16 January 2020

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Description 1 online resource : illustrations, color
Contents The Entrepreneurial Perspective -- The Entrepreneurial Journey and Pathways -- The Ethical and Social Responsibilities of Entrepreneurs -- Creativity, Innovation, and Invention -- Identifying Entrepreneurial Opportunity -- Problem Solving and Need Recognition Techniques -- Telling Your Entrepreneurial Story and Pitching the Idea -- Entrepreneurial Marketing and Sales -- Entrepreneurial Finance and Accounting -- Launch for Growth to Success -- Business Model and Plan -- Building Networks and Foundations -- Business Structure Options: Legal, Tax, and Risk Issues -- Fundamentals of Resource Planning -- Next Steps
Summary This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios
Analysis OER
Open educational resources
Bibliography Includes bibliographical references and index
Notes Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. CC BY 4.0 cc https://creativecommons.org/licenses/by/4.0
PDF (viewed 09 March 2020)
Subject Entrepreneurship -- Textbooks
New business enterprises -- Textbooks
Success in business -- Textbooks
Business planning -- Textbooks
Success in business
New business enterprises
Entrepreneurship
Business planning
Genre/Form Open educational resources
Textbooks
Textbooks.
Form Electronic book
Author Littel, Chris, author
OpenStax College, issuing body.
OpenStax (Nonprofit organization), publisher.
ISBN 1947172700
9781947172708