Title Mobile research in marketing / Hairong Li

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (27 min.) : digital, mono, SWF file, sound, color Series Marketing & management collection. Latest thinking in mobile marketing : how to leverage the mobile channel for marketing Henry Stewart talks. Marketing & management collection. Latest thinking in mobile marketing Contents Evolution of mobile research -- Characteristics of mobile research -- Barriers to deployment of mobile research -- Applications for a mobile survey solution -- Future issues of mobile research Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Cell phone advertising. Cell phones. Internet advertising. Internet marketing. Marketing research. Telemarketing. Text messages (Cell phone systems) Text Messaging text messages. Cell phone advertising. Cell phones. Internet advertising. Internet marketing. Marketing research. Telemarketing. Text messages (Cell phone systems) Form Streaming video

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