| Description |
1 online resource (xxvi, 294 pages) : illustrations |
| Contents |
Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work |
| Summary |
Customer data integration in a readable styleCustomer Data Integration is an introductory guide to the concept of customer data integration for business people who have skimmed the edges of integrated customer data and for IT practitioners who have not yet tackled the issue head-on |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
| Subject |
Customer relations -- Data processing
|
|
Data warehousing.
|
|
BUSINESS & ECONOMICS -- Customer Relations.
|
|
Customer relations -- Data processing
|
|
Data warehousing
|
| Form |
Electronic book
|
| Author |
Levy, Evan.
|
| LC no. |
2006013003 |
| ISBN |
9781119202127 |
|
1119202124 |
|
0470056282 |
|
9780470056288 |
|
9781118046470 |
|
1118046471 |
|
1280519231 |
|
9781280519239 |
|
9786610519231 |
|
6610519234 |
|
