Title How they started : global brands, how 21 good ideas became great global businesses / [edited by David Lester]

Published Richmond : Crimson, 2008

Copies

Location	Call no.	Vol.	Availability
MELB	658.11 Les/Hts		AVAILABLE

Description 211 pages : illustrations ; 24 cm Subject New business enterprises -- Case studies. Brand name products -- Case studies. Genre/Form Case studies. Author Lester, David, 1966- ISBN 9781854584472

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