| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
|
| Summary |
This paper highlights the history of the development of the carbonated beverage industry in India by the Coca-Cola Corporation and recent allegations made by the non-governmental organization, Center for Science and Environment, of pesticides found in Coca-Colas soft drinks. The purpose of this paper is to encourage discussion on how the key players in this event used communication and the media to further their interests on the local and international levels and what Coca-Cola should do to elevate the situation now and in the future |
| Notes |
Originally published: Erdman, M., Kelly, S., Lerum, E., & ORourke, J. S. (2006). The Coca-Cola Company: Allegations of pesticides in soft drinks in India. 06-21. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
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Description based on XML content |
| Subject |
Coca-Cola Company
|
| SUBJECT |
Coca-Cola Company fast |
| Subject |
Carbonated beverage industry -- India
|
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Pesticide residues in food -- India
|
|
Carbonated beverage industry -- Safety measures
|
|
Carbonated beverage industry
|
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Pesticide residues in food
|
|
India
|
| Genre/Form |
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Kelly, Sean, author
|
|
Lerum, Eddie, author
|
|
O'Rourke, James S., 1946- author.
|
| ISBN |
9781526405951 |
|
1526405954 |
|
