Title Multinational product strategy : a typology for analysis of worldwide product innovation and diffusion / Georges Leroy

Published New York : Praeger, 1976

Copies

Location	Call no.	Vol.	Availability
MELB	658.18 L619M		AVAILABLE

Description xviii, 220 pages, : illustrations ; 25 cm Series Praeger special studies in international economics and development Praeger special studies in international economics and development. Analysis United States Manufacturing industries Multinational companies New products Management Notes Includes index Bibliography Bibliography: pages 206-211 Subject International business enterprises -- Management. Product management. LC no. 75023980 ISBN 0275559904

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