Andre Lerman, marketing director at McGladrey (RSM US), discusses leadership and how to influence marketing. McGladrey ran the 'Manufacturing and Distribution Monitor, ' a survey that researched different businesses and their success. Lerman discusses McGladrey as a company, the survey and marketing strategies
Performer
Presenter, Andre Lerman
Audience
Specialized
Notes
Closed-captions in English
Online resource; title from home page (viewed on July 15, 2016)