Limit search to available items
Book Cover
Streaming video

Title Leveraging thought leadership to penetrate the C-suite
Published London, United Kingdom : SAGE Publications Ltd, 2016

Copies

Description 1 online resource (1 video file (36 min., 31 sec.)) : sound, colour
Series SAGE video forum
SAGE video forum
Summary Andre Lerman, marketing director at McGladrey (RSM US), discusses leadership and how to influence marketing. McGladrey ran the 'Manufacturing and Distribution Monitor, ' a survey that researched different businesses and their success. Lerman discusses McGladrey as a company, the survey and marketing strategies
Performer Presenter, Andre Lerman
Audience Specialized
Notes Closed-captions in English
Online resource; title from home page (viewed on July 15, 2016)
Subject Leadership.
Marketing.
marketing.
Leadership.
Marketing.
Genre/Form Internet videos.
Nonfiction television programs.
Nonfiction television programs.
Internet videos.
Émissions télévisées autres que de fiction.
Vidéos sur Internet.
Form Streaming video
Author Lerman, Andre, on-screen presenter
ISBN 9781473990395
1473990394