Title Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market / E. Janice Leeming, Cynthia F. Tripp

Published Chicago : Probus Publishing Co., [1994] ©1994

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8348 Lee/Stw		AVAILABLE

Description xv, 346 pages ; 23 cm Bibliography Includes bibliographical references and index Subject Marketing research -- United States. Marketing -- United States. Women consumers -- United States. Author Tripp, Cynthia F. ISBN 1557385610

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