| Description |
1 online resource (257 p.) |
| Series |
Routledge Studies in Critical Marketing Ser |
|
Routledge Studies in Critical Marketing Ser
|
| Contents |
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- List of Contributors -- Introduction -- PART 1 What Is Anti-Consumption? -- 1 Consumer Boycott Participation: Evidence for the Trigger/ Promoter/Inhibitor Model -- 2 The Evolution of Voluntary Simplicity: From Soulful Search for Meaning to Extreme Lifestyle Experiments -- 3 How Green Demarketing Brands Can Successfully Support Anti-Consumption |
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4 "I am NOT a Consumer" or "I Don't WANT to be a Consumer" or "I CAN'T be a Consumer": A Fresh Look at the New Strategies Consumers Use to Avoid the Marketplace -- 5 Anti-Consumers, Pro-Consumers, and Two Social Paradigms of Consumption -- PART 2 Why Is Anti-Consumption Important? -- 6 Anti-Consumption and Our Current Crisis of Care -- 7 Different Sides of the Same Coin: Political Ideology and Mask Avoidance or Adoption in the Age of COVID-19 -- 8 Anti-Consumption in Emerging Markets -- 9 The Trio of Religiosity, Materialism, and Anti-Consumption in Explaining Life Satisfaction |
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PART 3 The Future of Anti-Consumption Research -- 10 The "Fake It Till We Make It" Path to a Shared, Sustainable Society -- 11 Promoting Consumption Reduction: A Behaviour Change Challenge -- 12 Socially Oriented Anti-Consumption -- Index |
| Notes |
Description based upon print version of record |
| Subject |
Consumption (Economics) -- Moral and ethical aspects
|
|
Environmentalism -- Economic aspects
|
|
Sustainable development
|
| Form |
Electronic book
|
| Author |
Lee, Michael S. W
|
| ISBN |
9781000648317 |
|
1000648311 |
|
