| Description |
1 online resource (478 pages) |
| Series |
Routledge Library Editions: Business and Economics in Asia Ser. ; v. 14 |
|
Routledge Library Editions: Business and Economics in Asia Ser
|
| Contents |
1. Role of the Asia-Pacific Region in Global Business: An Integrative Statement Erdener Kaynak Part 1. Global Business Issues 2. Asia-Pacific Dimensions of International Business: Market Structure, Development and Trade Patterns Erdener Kaynak 3. Trade Pattern Development in the Asia-Pacific Region Michael F. Duffy 4. Internationalization Processes in South-East Asia: An Extension or Another Process? Hans Jansson 5. US-China Economic Relations Since 1978 Lingsheng Wang and Xiaoming Shen Part 2. Global Management Issues 6. Industrial Strategy and Comparative Advantage: The Case of Australia R.B. McKern 7. Staffing and Personnel Problems in Multinational Corporations in the Asia-Pacific Region Herman F. Schwind 8. A Longitudinal Study of Recruitment Advertisements for China Trade Executives in Hong Kong: 1977-1988 Chi-Fai Chan and Kam-Hon Lee 9. Corporate Planning Practices of Companies in Singapore: A Comparison by Nationalities Chow-Hou Wee, Seok-Kuan Lee and John O. Farley 10. Strategic Planning Practices in Hong Kong: A Cultural Dimension David Reid and Kam-Hon Lee Part 3. Global Marketing Issues 11. Global Marketing Strategies: Swedish Firms in South-East Asia Pervez N. Ghauri 12. Innovation Strategies for Firms in the Industrializing and Newly Industrialized Asian Countries Heidi Vernon-Wortzel and Lawrence H. Wortzel 13. Cost-Based Pricing in Global Markets: Practices of New Zealand Firms A. Tansu Barker and Erdener Kaynak 14. Culture and Marketing Negotiations: The Case of Hong Kong Chinese Executives in US-China Trade Kam-Hon Lee Part 4. Global Trade Issues 15. Diversification Benefits of Investing in the Asia-Pacific Region Raj Aggarwal and Luc A. Soenen 16. Localization and Chinese Banking in South-East Asia Chak-Yan Chang 17. The PRCs Hong Kong-Based Conglomerates: Their Role in National Development Ta-Lang Shih 18. Alternative Approaches to Development of Computer Technology: A Comparison of India, Japan and Singapore Anant P. Negandhi and Aspy P. Palia Part 5. Future Global Business in the Asia-Pacific Region 19. The Emerging Pacific Century: Myth or Reality? Kam-Hon Lee |
| Summary |
This book, first published in 1989, examines the practice of international business in the Asia-Pacific region. It examines the factors which have influenced its growth and dissemination and analyses particular elements in a transnational, cross-cultural and comparative way. By relating its conclusions to research findings from elsewhere, the Asia-Pacific area is placed in the context of the global business scene. By synthesizing the established body of knowledge and offering managerial insights the book has much to offer the researchers and policy makers of today |
| Notes |
Print version record |
| Form |
Electronic book
|
| Author |
Lee, Kam-Hon
|
| ISBN |
9780429772306 |
|
0429772300 |
|
