| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
As part of an industry with generous profit margins and high barriers to entry, American Greetings had spent decades in a comfortable position. Beginning at the turn of the 20th century, it had helped to create a mass market for the greeting card and had presided over its growth into a multi-billion-dollar industry. This case examines the challenges facing American Greetings in the 21st century |
| Notes |
Originally Published in: Nagy, A.R., Lee, G., & Swersey, A. (2008). American Greetings: An Automation versus Outsourcing Dilemma. 08-010. New Haven, CT: Yale School of Management, Yale University |
|
Online resource; title from home page (viewed on May 3, 2016) |
| Subject |
American Greetings Corporation.
|
| SUBJECT |
American Greetings Corporation fast |
| Subject |
Business logistics -- Case studies
|
|
Contracting out -- Case studies
|
|
Automation -- Case studies
|
|
Automation
|
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Business logistics
|
|
Contracting out
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Lee, Gene, author
|
|
Swersey, Arthur J., author
|
| ISBN |
9781473973978 |
|
147397397X |
|
