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Book Cover
E-book
Author Abeza, Gashaw, author

Title College sport and declining stadium attendance : designing adaptive strategies / Gashaw Abeza, Norm O'Reilly, Kyle Kashuck, Joshua Law, Alexandra Speck
Published London : Human Kinetics, Inc., 2018

Copies

Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary This case study presents the challenge of declining football attendance that a number of NCAA football programs are facing. The case participants (as members of a hypothetically formed advisory board) are asked to develop adaptive strategies and tactics to respond to this challenge by conducting an in-depth examination of fans' declining stadium attendance and proposing recommendations to the Pac-12 Commissioner's office. Particularly, students are expected to detail the reasons for fans' declining stadium attendance, to identify the short-term and long-term implications of declining stadium attendance, and to specify adaptive (corrective) strategies that can be designed based on Arizona State University's ticket-related marketing initiatives as a template. As a member of the advisory board, students are asked to address a list of questions and provide recommendations to address the challenge
Notes Originally Published InAbeza, G., O'Reilly, N., Kashuck, K., Law, J., & Speck, A. (2018). College Sport and Declining Stadium Attendance: Designing Adaptive Strategies. Case Studies in Sport Management, 7(1), 4-10
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Sports administration.
College sports -- Management.
Sports spectators.
spectators (event observers)
College sports -- Management
Sports administration
Sports spectators
Genre/Form Case studies.
Études de cas.
Form Electronic book
Author O'Reilly, Norm, 1973- author.
Kashuck, Kyle, author
Law, Joshua, author
Speck, Alexandra, author
ISBN 9781529706789
1529706785