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Book Cover
Author Abeza, Gashaw, author.

Title College sport and declining stadium attendance : designing adaptive strategies / Gashaw Abeza, Norm O'Reilly, Kyle Kashuck, Joshua Law, Alexandra Speck
Published London : Human Kinetics, Incorporated, 2018
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary This case study presents the challenge of declining football attendance that a number of NCAA football programs are facing. The case participants (as members of a hypothetically formed advisory board) are asked to develop adaptive strategies and tactics to respond to this challenge by conducting an in-depth examination of fans' declining stadium attendance and proposing recommendations to the Pac-12 Commissioner's office. Particularly, students are expected to detail the reasons for fans' declining stadium attendance, to identify the short-term and long-term implications of declining stadium attendance, and to specify adaptive (corrective) strategies that can be designed based on Arizona State University's ticket-related marketing initiatives as a template. As a member of the advisory board, students are asked to address a list of questions and provide recommendations to address the challenge
Notes Originally Published InAbeza, G., O'Reilly, N., Kashuck, K., Law, J., and Speck, A. (2018). College Sport and Declining Stadium Attendance: Designing Adaptive Strategies. Case Studies in Sport Management, 7(1), 4-10
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject College sports -- Management.
Sports administration.
Sports spectators.
College sports -- Management.
Sports administration.
Sports spectators.
Form Electronic book
Author Kashuck, Kyle, author
Law, Joshua, author
O'Reilly, Norm, 1973- author.
Speck, Alexandra, author
ISBN 1529706785