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Book Cover
E-book
Author Carney, William Wray, 1950- author.

Title In the news : the practice of media relations in Canada / William Wray Carney, Colin Babiuk, Mark LaVigne
Edition First electronic edition
Third edition
Published Edmonton, Alberta : Pica Pica Press, 2019
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  

Copies

Description 1 online resource
Summary "Now in its updated third edition, In the News (2019) is the standard Canadian textbook on media relations, used across the country and praised by media professional and academics alike. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. They take you behind the scenes, giving advice on how to write a successful press release, approach reporters, or navigate a difficult interview. Whether you need media to promote your issues to the nation or to reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public, and voluntary sectors; and anyone who wants to break a story."-- Provided by publisher
Analysis Canada
Mass media and business
Public relations
Notes Previously published: Edmonton : University of Alberta Press, 2008
Bibliography Includes bibliographical references and index
Notes Issued also in print format
Online resource; title from PDF title page (EBSCO, viewed April 11, 2019)
Subject Mass media and business -- Canada
Public relations -- Canada
BUSINESS & ECONOMICS / Advertising & Promotion.
Mass media and business.
Public relations.
Canada.
Form Electronic book
Author Babiuk, Colin, 1965- author.
LaVigne, Mark, 1961- author.
ISBN 1772124249
1772124257
1772124265
9781772124248
9781772124255
9781772124262