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Book Cover
E-book
Author Ensign, Prescott C., author

Title After innovation : protecting intellectual property during production : Canica Design Inc. / Prescott C. Ensign, Andrew Lanney
Published London : SAGE Publications Ltd, 2017

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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary This case looks over the shoulders of Alden Rattew, Executive Vice-President of Canica Design Inc, as he manages unique pressures and expectations. Balancing a hectic promotional trade show schedule, leading an innovative corporate culture and an ultra-lean workforce, Alden is tasked with developing and executing a manufacturing strategy that safeguards intellectual property and will satisfy the companys board of directors at the next months meeting. Guiding Canicas most promising new product to market while preserving its intellectual property occupies Aldens full attention
Notes Originally published: Ensign, P., & Lanney, A. (2008) After Innovation: Protecting Intellectual Property During Production Canica Design Inc. The International Journal of Entrepreneurship and Innovation, 9(4), 269274 DOI:
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Canica Design Inc
Intellectual property.
Technological innovations.
intellectual property.
Intellectual property.
Technological innovations.
Genre/Form Case studies.
Case studies.
Études de cas.
Form Electronic book
Author Lanney, Andrew, author
ISBN 9781473995956
1473995957