Description |
1 online resource |
Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
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Summary |
This case looks over the shoulders of Alden Rattew, Executive Vice-President of Canica Design Inc, as he manages unique pressures and expectations. Balancing a hectic promotional trade show schedule, leading an innovative corporate culture and an ultra-lean workforce, Alden is tasked with developing and executing a manufacturing strategy that safeguards intellectual property and will satisfy the companys board of directors at the next months meeting. Guiding Canicas most promising new product to market while preserving its intellectual property occupies Aldens full attention |
Notes |
Originally published: Ensign, P., & Lanney, A. (2008) After Innovation: Protecting Intellectual Property During Production Canica Design Inc. The International Journal of Entrepreneurship and Innovation, 9(4), 269274 DOI: |
Bibliography |
Includes bibliographical references and index |
Notes |
Description based on XML content |
Subject |
Canica Design Inc
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Intellectual property.
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Technological innovations.
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intellectual property.
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Intellectual property.
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Technological innovations.
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Genre/Form |
Case studies.
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Case studies.
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Études de cas.
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Form |
Electronic book
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Author |
Lanney, Andrew, author
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ISBN |
9781473995956 |
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1473995957 |
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