Introduction; Acknowledgments; Overview: What's a Big Idea?; Step 1: Put an End to Business as Usual; Step 2: Get Business Buy-In; Step 3: Organize the Team and Process; Step 4: Land on the Big Idea; Step 5: Build Momentum for the Idea; Step 6: Develop the Plan; Step 7: The Launch; Index; About the Authors
Summary
Finally a user's guide for thinking outside the box
