Limit search to available items
Book Cover
E-book
Author Lakin, Nick

Title Corporate community involvement : the definitive guide to maximizing your business' societal engagement / Nick Lakin and Veronica Scheubel
Published Sheffield, U.K. : Greenleaf Pub. ; Stanford, Calif. : Stanford University Press, ©2010

Copies

Description 1 online resource (viii, 269 pages) : illustrations
Contents Front cover; Half-title; About the authors; Title page; Copyright page; Contents; Preface; Dedications; Acknowledgments; Introduction; 1. How to develop the right Community Involvement strategy; 2. Company roles, responsibilities, and skills in Community Involvement; 3. 'How much does it cost?'; 4. How to manage Corporate Giving, foundations, and disaster relief; 5. Integrating Community Involvement into your core business; 6. Make it stand out; 7. How to manage cross-sector collaboration; 8. The power of Employee Involvement; 9. 'You can't manage what you don't measure'
10. 'But why haven't we heard about this before?'11. 'I knew it would be worthwhile'; Useful organizations; Glossary of relevant terms; Index
Summary Building on the authors'' own extensive global experience at Nokia and EON, as well as the experience of many other experts in the field, this book offers a how to roadmap for managers on the comprehensive implementation of strategic Community Involvement inside their companies
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Social responsibility of business.
Corporations -- Public relations -- Management
Strategic planning.
Industrial management -- Social aspects
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Industrial management -- Social aspects
Social responsibility of business
Strategic planning
Form Electronic book
Author Scheubel, Veronica.
ISBN 9781907643132
1907643133
1351279041
9781351279048
1351279033
9781351279031