Title Selecting the right branded management company / David Larone

Published London : Henry Stewart Talks, 2009

Click on the following:
HSTalks Business & Management Collection

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Description 1 streaming video file (23 min.) : digital, mono, SWF file, sound, color Series Marketing & management collection. Understanding branding and product specialization in hotels : why and how to brand hotels to maximize their business potential Henry Stewart talks. Marketing & management collection. Understanding branding and product specialization in hotels Contents What does a brand offer? -- Franchise versus management contract -- What comes first in the decision process? -- Identifying product niche -- New builds and conversions -- Capital cost -- Brand support -- Brand portfolio -- Key aspects of owner/manager relations -- Who owns the asset? -- Negotiating management contracts -- Budget preparation -- Intellectual property -- Personnel of the hotel -- Selling one's asset Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Branding (Marketing) Hotels. branding. Branding (Marketing) Hotels. Form Streaming video

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