Description |
1 online resource (4 pages) |
Summary |
When piracy is rampant, its negative impact makes manufacturers and retailers worse off - but anti-piracy measures are often expensive. Before going full force against piracy, organizations should ponder whether doing so would be a worthwhile investment. One factor to consider: Research shows that a moderate level of piracy - not too much, not too little - can actually benefit the manufacturer, the retailer, and consumers, all at the same time |
Notes |
Online resource; Title from title page (viewed August 27, 2019) |
Form |
Electronic book
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Author |
Lahiri, Atanu MitwirkendeR.
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Dey, Debabrata MitwirkendeR.
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Kane, Gerald MitwirkendeR.
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Safari, an O'Reilly Media Company.
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