| Description |
1 online resource (xxi, 348 pages) : illustrations |
| Contents |
Cover; Half Title; Series Page; Title Page; Copyright Page; Table of Contents; About the Editors; Foreword; The Restaurant Revolution-Growth, Change and Strategy in the International Foodservice Industry; Food Safety: A Public Crime; Changing Food Consumption Patterns and Their Impact on the Quick Service Restaurant Industry; Understanding Mature Customers in the Restaurant Business: Inferences from a Nationwide Survey; Consumer Attitude Toward Adding Quick-Service Foods to In-Flight Meals; A Study of Factors Influencing Parental Patronage of Quick Service Restaurants; A Review Article |
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White Castle: How Billy Ingram Made Hamburger ""The America's Choice""Creating Consumer-Driven Demand Chains in Food Service; The Restaurant Industry in China: Assessment of the Current Status and Future Opportunities; Impact of Mentoring and Empowerment on Employee Performance and Customer Satisfaction in Chain Restaurants; Strategic Information Systems in the Quick Service Restaurant Industry: A Case Study Approach; A Conceptual Model for Quantifying the Effects of a New Entrant in a Competitive Restaurant Market |
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Study of the Changing Role of Multi-Unit Managers in Quick Service Restaurant SegmentAn Exploratory Study of Determinant Factors for the Success of Chinese Quick Service Restaurant Chains; Integrating ""My Fair Lady"" with Foodservice Management: A Theoretical Framework and Research Agenda; Research Notes; Quick Service Chain Restaurant Managers: Temperament and Profitability; Strategic Alliances: The Economics of Dual Branding in Restaurant Franchising; Index |
| Summary |
Learn about new strategies to improve service, quality, and profitability for quick service restaurants!Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in the 1920s, quick-service restaurants have become one of the cultural icons of America. This informative book contains vital information on: growth, change and strategy in the |
| Notes |
"Co-published simultaneously as Journal of Restaurant & Foodservice Marketing, Volume 4, Numbers 3/4 2001." |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Fast food restaurants.
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fast food restaurants.
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BUSINESS & ECONOMICS -- Small Business.
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Fast food restaurants
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| Form |
Electronic book
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| Author |
Parsa, H. G.
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Kwansa, Francis A.
|
| ISBN |
9781317956228 |
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1317956222 |
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9781306872232 |
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1306872235 |
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